We can’t seem to get away from advertisements. We see them on TV and newspapers, hear them on radio, we even pass by big billboards when we head to and from work. Now the New Mexico Lottery is trying on a new form of advertisement; it plans to print ads on lottery tickets.
They reason out that people look at lottery tickets often and even keep them for some time, so whatever product or service is advertised get sufficient exposure. They plan to test this out by printing discount coupons Gildan New Mexico Bowl, New Mexico’s annual college football bowl. If it works out well, they see a new income stream from lottery operations.
Read more in http://www.bizjournals.com/albuquerque/blog/morning-edition/2014/11/new-mexico-lottery-testing-ads-on-tickets.html
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